In recent days, Price Map has been at the center of news and discussion around the real estate market. It is a new digital platform that aspires to capture the real purchase and sale prices of real estate throughout Greece.
But is a digital map enough to judge the value of a property?
Price Map aims to collect data from completed transactions. How much properties were sold in an area, with what square footage, what year of construction, with the specific time period of sale in order to enhance transparency in the market.
As an information base, it is a useful tool to give an initial picture of the market to interested parties. However, caution is needed because the value of a property is not just a number on the map, as Price Map cannot capture the real condition of the property and the quality of construction.
It also cannot recognize the view, the orientation, the location of the plot, or any legal or urban peculiarities it may have.
In an era when data is accessible to everyone, the difference is not the information but its interpretation. The role of the modern real estate professional is to utilize all the tools given to him, to combine them with experience and knowledge of the market, and to protect the client from wrong decisions.